Inspired by professional stage techniques, using light as a key element to highlight and glorify, MAKE UP FOR EVER renews its iconic STAR POWDERS and launches STAR LIT in liquid and powder versions.
On stage, lighting always plays a key role. Performing Arts professionals and lighting experts understand perfectly well how to create light and shadows in ways that enhance live stage performance. MAKE UP FOR EVER drew inspiration from these subtle lighting techniques and transposed them into the art of makeup.
In the brand’s perpetual quest for innovation, MAKE UP FOR EVER revamps one of its cult products, with amazing updates and improvements. In 2017, STAR POWDER leaves center stage and a new star emerges: STAR LIT.
Featuring two headline products, STAR LIT POWDER and STAR LIT LIQUID, the STAR LIT range illuminates and highlights the face. Available in a wide spectrum of shades, these soft-pearl pigments reflect light and can be used to create looks ranging from most natural to most artistic. Offering either a touch of subtle shimmer or vibrant metallic shine, STAR LIT provides endless possibilities. It can be applied to the eyes using more traditional techniques, or to lashes and brows with artistic are. It can add shimmering, strobing effects to the cheekbones, or naturally accent with subtle glimmer. However you use it, STAR LIT captures the light with brilliance and embellishes the face in a radiant new way.
STAR LIT LIQUID
MAKE UP FOR EVER launches its first light reflective liquid shadow. New STAR LIT LIQUID has a lightweight feel and finish and is available in five shades, including soft-shimmer tones of white, silver, pink and gold.
The STAR LIT LIQUID water-based formula contains up to 25% pearl particles for a highly shimmery finish with intense light reflection, while the illuminating liquid texture guarantees long hold.
For optimal use, STAR LIT LIQUID comes with a brush for an easy and precise application. The comfortable texture provides buildable coverage that intensifies as more product is applied.
STAR LIT POWDER
MAKE UP FOR EVER’s iconic STAR POWDER returns with a new name and even more shimmering radiance. New STAR LIT POWDER works with light to provide an instant radiance boost or achieve a shimmery look of spectacular intensity. With its lineup of eight shades spanning from the most subtly iridescent tones to the most deeply luminous colors, STAR LIT POWDER uses the power of light to gorgeously sculpt and enhance the face.
The synthetic micas contained in STAR LIT POWDER have a smooth surface, which allows many of the rays that hit the particles to bounce off and reflect light.
STAR LIT POWDER can be applied either dry or wet. Used dry, the powder leaves a subtle, pearly, iridescent and irresistible finish. Applied wet, STAR LIT POWDER creates a coating effect, increasing its coverage and hold while revealing vibrant metallic accents.
For optimal use, the packaging was developed to include a small removable funnel in the air-tight jar. For optimal results, use Silicone Applicator #224 to apply the perfect amount of powder needed for intense shine makeup.